Craft an engaging experience for locals and visitors to interact with Chamber member businesses.
The Ironwood Chamber of Commerce was seeking a new value to provide current and prospective members. They expressed a desire for a new feature with a far reach with the ability to get to younger generations. The decision was made to explore the idea of a creating a mobile app to highlight business listings, activities, and events.
906 Web Studios came in to help make this a reality. We wanted to take advantage of a device that 4 out of 5 Americans use daily and almost always have in their pockets. We wanted this in a tight timeline to launch in time for the local Jack Frost Festival and the busy winter tourism season.
906 Web Studios worked directly with the Chamber's director and committee to brainstorm and develop ideas to make the solution one that would stick with users.
The goal was to make it a useful tool and something that would become sticky so users would keep coming back to use the app. We broke down member businesses into helpful categories for everyday users and also highlighted activities and sights in the area. To give the app even more value, we integrated with a local events calendar and added updated snowmobile trail reports.
As an added feature for businesses, we also developed a system to submit exclusive in-app deals that can be redeemed at local area businesses. With push notifications, users are notified of deals, events, and more to keep them up to date.